Finnish transcreation of short copy for a major bike brand
- Project type: Transcreation of short and long copy and taglines for a website
- Languages: English to Finnish
- Ongoing, long-term collaboration
- Playful copy with a lot of wordplay and cultural references
- Client: Major bicycle brand
- URL: electra.trekbikes.com/fi
- Volume: regular updates for a few years
- Category: transcreation, websites, sports
They had tried translating it, but the copy couldn’t be translated directly. It needed more adapting to the Finnish landscape, market and culture 🎯
Not just translation but transcreation into Finnish
As this bike manufacturer approached me, they were looking for a creative Finnish linguist to help them translate and transcreate their more laid-back bicycle series.
They had already previously translated and localised their other bike series, but they needed something different for this particular one. While other series concentrated more on technical details, they wanted a more playful copy for this one.
They had tried translating their copy, but the language and concepts didn’t translate well, and the feedback they got from the local market wasn’t promising.
This was where I came along. I was asked to put the copywriter hat on and transcreate copy for the Finnish audience. What I did was not just a translation but a more creative and strategic approach to make the copy feel as if it were originally written for the Finnish market.
Skills needed & key features:
- Combination of copywriting and translation
- Understanding of copy texts and website copy
- Knowledge of the Finnish market and culture
- Writing copy that resonates with Finnish customers
- Localising the cultural references for the Finnish market
- Collaboration with the client and their Finnish marketing team
- Long-term co-operation
Below you'll find some transcreation examples.
If you’d like to see more samples, take a look at my Finnish portfolio.
Curious to see more of my projects?
See my portfolio for all my projects
Read more about me and see how I've helped others and how I can help you.
Transcreation of newsletters and catchy taglines
Newsletters, ads and catchy taglines full of wordplay for a Swedish equestrian brand.
Read more about my marketing translation and transcreation services
Not just translation but Finnish copy that resonates with your Finnish customers.
Ready to succeed in Finland with a native Finnish copywriter?
Hey there, I’m Tuulikki Olkkonen – your Finnish copywriter, language and market expert and SEO strategist for Finland.
Are you looking for a native Finnish copywriter who breathes life into your Finnish marketing materials? Website copy, ads, social media posts, marketing campaigns and newsletters?
Do you need help with your SEO strategy for Finland? A website that ranks in search engines and AI searches, SEO articles that are optimised and adapted for Finnish searches, keyword research, keyword strategy and on-page SEO?
You’ve found your partner for Finnish copy and SEO.
Just drop me a line and we’ll see how I can help you!
