Project: Translation of fashion product descriptions for a major fashion brand
- Project type: Translation from German/English to Finnish
- Ongoing translation of product descriptions for website and online store
- Client: major fashion brand
- Dates: project started in 2012, ongoing co-operation in a team of several translators
- Volume: more than 700,000 words by now
- Category: fashion, product descriptions, marketing
Fashion product descriptions from German to Finnish
A major fashion brand wanted their website and online store translated into Finnish along with many other languages.
The project was coordinated by a translation agency and it involved many linguist. I’ve been working for this account for over 10 years in a team of several Finnish translators.
The project included translation of product descriptions for clothing, footwear, accessories, jewellery and housewares from German and sometimes from English to Finnish.
I got to use my knowledge of sports and fashion, marketing translation experience and creativity.
This is a long-term project and partnership which continues still today.
Skills needed & key features:
- Website localisation with understanding of UX
- Fashion translation for sport fashion
- Marketing translation and transcreation for short copy, newsletters and ads
- SEO translation knowledge for meta titles and descriptions
- Linguistic QA for the site
- Collaboration with the client and translators for other languages
- Ongoing co-operation