Sports apparel

Project: Website translation for a sports apparel brand

  • Project type: website localisation from English to Finnish
  • Ongoing translation of newsletters, social media ads, blog articles and short copy for the website
  • Client: Swedish equestrian fashion brand, Maya Delorez
  • Dates: project started 2021, ongoing co-operation
  • Volume: almost 90,000 words by now
  • Category: websites, fashion, sports, marketing

Fashion, sports and marketing translation

Swedish equestrian fashion brand asked me to translate their whole website including their webshop and blog articles into Finnish.
They were expanding internationally and one of their largest markets was Finland.
The website translation was mostly product texts with product descriptions of sports clothing like hoodies, tops, socks, pants and of course more specific riding clothes like breeches.
In addition, the project included general FAQs and Terms & Agreements, blog articles, interviews and short copy texts, SEO texts and Ads.
I got to use my knowledge of sports and fashion, marketing translation experience and creativity.
This is a long-term project and partnership which continues still today.

Skills needed & key features:

  • Website localisation with understanding of UX
  • Fashion translation for sport fashion
  • Marketing translation and transcreation for short copy, newsletters and ads
  • SEO translation knowledge for meta titles and descriptions
  • Linguistic QA for the site
  • Collaboration with the client and translators for other languages
  • Ongoing co-operation

What my clients say

Working with Tuulikki is a pleasure! She’s a skilled language professional and a trustworthy expert in her field.

Our communication has always been quick and easy and she’s appreciated by our whole team for her swiftness and precision. Thank you, Tuulikki!

Erika De Colle
Customer Service & Translator, Maya Delorez