Finnish website translation and localisation from a native Finnish website copywriter
You don’t need a Finnish translation of your website – but a website adapted for the Finnish market
In today’s world, it is easy to get a website translated. Even AI can handle it for you. But the thing is, you need more than that.
When the market changes, the only change isn’t the language. The culture, the market, the customers, their habits and their needs are different. This means your website needs to adapt too.
Just getting your message through isn’t enough if you want your website to engage and convert. If your customers can’t see themselves in the copy, they won’t buy. At the same time, you want your website to sound like you, stay on brand.
And for that, you need more than a simple translation. You need a partner who knows the market inside out, understands not just language but marketing, copywriting and SEO, and will give you guidance so that you avoid costly and embarrassing mistakes and have a website that resonates with your new audience.
Sounds good?
Hi there, I'm Tuulikki!
Your Finnish website copywriter, market and language expert, cultural advisor and Finnish SEO specialist.
With over 20 years of experience and studies in translation, copywriting, marketing, and SEO, I’m your go-to partner for communicating with your Finnish audience.
Working with a native Finnish copywriter can make all the difference when translating your website into Finnish
Expanding into Finland means translating your website and other marketing communications into Finnish. That helps your customers better communicate with you and trust you.
An AI translation or a simple translation won’t do the trick. If your website isn’t localised and adapted for the Finnish market, people won’t trust you. A bad translation affects your customers’ buying experience and harms your brand image.
When you work with a native Finnish SEO copywriter, you don’t get a translation of your existing website but so much more.
My goal isn't to translate your website. It's to help your business communicate naturally, build trust and attract customers in the Finnish market.
Before I translate a single sentence, I look at your website through the eyes of a Finnish customer. I evaluate not only the language, but also the customer journey, search intent and overall user experience from a Finnish perspective.
If something doesn’t work for Finnish customers, I won’t simply translate it because it’s written that way. I’ll tell you. And I’ll suggest a better alternative.
Sometimes the best solution is to translate. Sometimes it’s to rewrite. Sometimes it’s to remove something entirely. And sometimes it’s to create completely new copy.
I’m not your translator. I’m your Finnish copy partner.
When you work with me as your Finnish website copywriter, you’ll get…
Copy that works
You won’t get a translation, but engaging copy from a native Finnish copywriter. Copy that creates trust and converts.
Market insights
Recommendations based on Finnish customer behaviour and culture from the inside perspective of an experienced copywriter living in the market.
Peace of mind
A long-term partner who you can always turn to, who is ready to help and easy to work with.
What my clients say
Tuulikki was a joy to work with. She made the whole translation and localisation process super smooth and stress-free. Her work was of very high quality and I received great feedback from my team. She’s clearly an expert in her field with a great deal of experience.
Molly Perkins
Content Strategist and Editor, Sidekick Health
Workflow that helps your Finnish website succeed
The typical translation workflow is simple: you send the files, the translator translates what is written and you get the files back.
That’s it. You don’t get any feedback or advice, just the Finnish version of your text.
Most translation workflows focus on language. Mine focuses on helping you to succeed in the Finnish market.
My workflow for websites looks like this:
1. Get to know your brand
We start with a discovery call, where you can tell me more about your goals for the Finnish market. I’ll take time to understand your business, your brand and your tone of voice, and make sure we are on the same page.
2. Analyse the copy and advise you about the differences
After that, I’ll get to work and analyse your copy. If your original copy doesn’t work for the Finnish audience, I don’t simply translate it. Instead, I’ll advise you on the differences so you can make informed decisions, and I can rewrite or recreate the content so that it has the same effect in Finland as your original copy.
3. Adapt your message for the Finnish market
As a Finnish copywriter, I don’t offer a simple translation. I don’t just swap the language, but always adapt your copy for the Finnish market, considering culture, customer behaviour and search intent.
4. Create new copy when needed
Effective international marketing isn’t about translating words – it’s about persuading a different audience. A slogan, headline or call to action that performs well in one country may sound awkward in another. If a translation doesn’t achieve the same impact, I’ll recreate the copy so it feels natural, persuasive and written specifically for your Finnish audience.
5. Perform keyword research and optimise SEO strategy (optional)
A website optimised for one market isn’t automatically optimised for another. Keyword research must be conducted separately for each market, and your SEO strategy may need to be adapted accordingly. I can evaluate whether your existing keywords make sense in Finland and identify which keywords Finnish customers actually use. I can advise you on what content to create for your Finnish website, which blog posts to translate, and how to optimise your website.
6. Deliver copy and advise you about the changes
After the copy is ready, you won’t just receive a Finnish copy. You’ll also receive my recommendations, explanations, and practical suggestions to make your Finnish website even stronger. For websites, I always recommend checking the copy in the layout, as there are often issues when pasting copy, headlines that won’t show correctly, broken links, or other problems that can be fixed easily.
7. Build a long-term partnership
Websites evolve constantly. You add new pages, headlines or calls to action. These small updates may seem easy to translate yourself with AI, but they’re often the most important pieces of copy on your website. And they are the ones where AI translation hardly ever works. By continuing our collaboration, you can ensure that every update stays consistent with your brand, sounds natural to Finnish customers and supports your marketing goals.
What my clients say
Tuulikki has been essential in adapting our content marketing for the Finnish market, and the results we have achieved so far prove that. We’re very impressed with the high-quality standards of Tuulikki’s work, her ability to meet tight deadlines and the friendly manner in which she always treats us. We highly recommend Tuulikki if you’re planning to adapt your content marketing strategy for the Finnish market.
Liliana Fernandes
Localisation project manager at Stannah Group
4 ways I can help you with your website
When you contact me, I offer you a free consultation call to discuss which services suit you best.
Below you’ll find four examples of how we can work together. In many cases, the translation of your website can serve as a starting point, and we continue working together in a long-term partnership.
Launch in Finland
A Finnish website that feels local.
Your website is often the first impression customers see. I’ll make sure that first impression feels natural, trustworthy and written specifically for the Finnish market.
You’ll benefit from:
✔ Finnish website that sounds natural and builds trust
✔ Copy that is adapted for the Finnish market
✔ Tone of voice that sounds like you
✔ Guidance to avoid mistakes with your copy
This service is for you if…
- You’re launching your website in Finland.
- You want natural Finnish copy instead of a translation.
- You want your Finnish website to reflect your brand – not just your source text.
Priced as a project or per hour. Project prices normally four digits. Hourly rate 80€.
Request a personalised quote
Make Your Finnish Copy Shine
Already have a Finnish website? Let’s make it sound like it was written in Finnish.
I’ll review your existing copy and improve it so it reads naturally and strengthens your brand.
You’ll benefit from:
✔ Natural and fluent Finnish copy without any awkward literal translations.
✔ Improved clarity and readability.
✔ Tone that resonates with your Finnish readers.
✔ A stronger, more trustworthy brand image.
This service is for you if…
- Your website has already been translated into Finnish.
- You’d like an expert opinion about your Finnish website.
- You’re not getting the results you expected from your Finnish website.
Priced as a project or per hour. Projects starting from 150€ per page. Hourly rate 80€.
Request a personalised quote
Get Found in Finland
SEO-optimised website that Finnish customers can actually find.
Having your website in Finnish doesn’t guarantee its visibility. As an SEO specialist, I can help you with the Finnish SEO-strategy and optimise your website for Finnish searches.
You’ll benefit from:
✔ Better visibility in Finnish searches.
✔ Finnish website that uses keywords people actually search for.
✔ Content that aligns with Finnish search behaviour.
✔ Guidance for your Finnish SEO strategy.
This service is for you if…
- You’re investing in SEO.
- You want to grow your organic visibility in Finland.
- You want your website to work as a marketing tool.
Priced as a project. Keyword research starting from 150€ per page.
Request a personalised quote
Finnish Content Partnership
A long-term partner for your Finnish content.
Your website doesn’t stop evolving after launch and neither should your Finnish content. I help you keep every update consistent, effective and aligned with your brand.
You’ll benefit from:
✔ Ongoing support for your website updates, marketing campaigns and blog articles.
✔ Consistent quality as I already know your brand, your business and your customers.
✔ One trusted expert, no middlemen.
✔ Thought partner who will help you grow in the Finnish market.
This service is for you if…
- You’re looking for a long-term Finnish content partner rather than a one-off translation.
- You regularly update your website.
- You publish blogs, campaigns or new landing pages.
Monthly retainer starting from 600€.
Let’s discuss a collaboration
Every project and every website is different. Pricing depends on various aspects such as the amount of content, the level of localisation required and whether Finnish SEO optimisation is included. To get a tailored quote, get in touch.
You’re not investing in a Finnish translation. You’re investing in a website that works in Finland.
Finnish native SEO copywriter for your website
Hi, I’m Tuulikki Olkkonen, your native Finnish website copywriter.
With over 20 years of experience, I’ve been helping English- and German-speaking companies conquer the Finnish market since 2005.
Based in Finland, I’m fully immersed in the local market, specialising in marketing-related copy for fashion, beauty, lifestyle and sports brands.
With extensive experience in marketing translation, studies in copywriting at the Finnish marketing institute and a wealth of SEO knowledge gained through courses and practise, I bring a comprehensive skill set to every project.
Fun Fact: When I’m not crafting captivating copy, you can find me outdoors doing sports such as hiking, trail running and cross-country skiing.
How I've helped others with their Finnish websites
Website translation from English to Finnish
Localised Finnish website for a stairlift manufacturer including product and landing pages, blog articles and FAQs. Long-term project and collaboration.
Finnish website & e-commerce
Finnish translation of a website and e-commerce for a Swedish sports fashion brand including product descriptions, newsletters, ads, catchy headlines and more.
What my clients say
Working with Tuulikki is a pleasure! She’s a skilled language professional and a trustworthy expert in her field. Our communication has always been quick and easy and she’s appreciated by our whole team for her swiftness and precision. Thank you, Tuulikki!
Erika De Colle
Customer Service & Translator, Maya Delorez
Ready to give your Finnish website a local touch?
Culturally appropriate and for the Finnish market adapted website and marketing communications are the key to success. Without them, your customers won’t feel connected and won’t trust your business.
When you work with me, you get a reliable partnership, direct communication and seamless collaboration – no middlemen or misunderstandings.
Let’s find out how I can make your life easier and help you with your Finnish marketing!
FAQ - Finnish website translation
Here you’ll find answers to the most frequent questions. If you still have questions, just send me a message tuulikki@opale.fi, I’m happy to help!
How long does it take to translate a website?
This depends on several factors, like the size of the page, file format and selected services. Normally it takes 1 to 2 months.
How much does it cost to translate a website?
This depends on the size of the website, file format and if SEO-optimisation is needed.
I prefer quoting a project price for new projects based on the selected services, the source files you have delivered, the complexity and the word count. This way you will have a firm grasp of the project’s total cost before starting the project.
To give you an idea, my hourly rate is 80€ per hour.
In what file format should the website content be for translation?
There are several ways to translate a website. It can be done directly in the content management system (CMS) or outside of it.
Most translators prefer working with content that is exported from the CMS. This allows us to analyse the content, use translation memory tools and work much more efficiently. Translating inside CMS is much more time-consuming and therefore it costs you more.
The exported content can be in a variety of file formats. Popular options include Word and Excel files but as I work with Trados Studio as my translation tool, it supports many different file formats.
Important is that I can see where the content is used (for which pages and for which purpose). Translating separate word lists without any context is very difficult and time-consuming.
If you already use a localisation tool for your website content, I’m happy to work on it.
What materials do I need to send to you?
The source text in a file format (like Word or Excel files) makes translation easier. Besides that I also need to see the images and the layout of the page. These have a huge impact on the translation.
If you have any references or previously translated materials send them too. And if you have a brief or brand guide on place, I’m happy to use them.
Can you help me if I need frequent updates to my site?
Absolutely, I enjoy working long-term with my clients. This has several benefits for both of us. You’ll get consistent content for your website and don’t need to brief your translator every time from scratch and my work is easier as I already know you and your products or services.